These two ads are both selling food but they are from different time periods.  The ad from  the 40’s is selling soup and it is similar to the last 40’s ad in the sense that it gives a good deal of information about the product and  it’s benefits.  The second ad is selling milk but that is not completely evident at first glance.  A sexy supermodel is the main focus of the ad and there is no argument for the product except for the fact that she is drinking it.  But evidently that is suffient for our culture.  It is just as Douglas says, we are using women’s bodies as objects in order to sell products.  Instead of showing the actual objects, we are showing the people.  Instead of providing us with information, the people selling the object just use a simple slogan now-Got Milk?  It is definitely dumbed down for us which is saying something about our culture.  I do not think that we are getting dumber, I think that we are getting lazier and there is an overemphasis on the visual stimulation of a beautiful body.